On a whim, my girlfriend and I went to see a Whole Foods-sponsored movie this weekend with the (unfortunate) name of Planeat. Planeat is a movie that takes a lot of things we’ve sort of heard and shows very smart people providing actual data to back these up. The arguments are these:
A) Animal product-based diets are significantly more damaging to the environment 
B) Plant-based diets are significantly better for our hearts 
C) Animal product-based diets help activate cancer 
While the science was fascinating and sobering, what was remarkable about this movie almost wasn’t this overwhelmingly convincing data. It was the food. Unlike your traditional eco- or agro-guilt movie, Planeat is full of delicious foods, cooked by professional vegan chefs. Instead of walking out of the theater feeling like you can never eat anything again, you’re hungry for delicious vegan food. Literally we walked out of the theater and headed to Cafe Gratitude, a delicious vegan cafe in Berkeley, to begin planning the seitan meal we were going to make that night.
So what’s the punchline? First of all, see this movie and take your friends. This doesn’t just affect the planet or your love handles, this affects whether you’ll die of intense heart disease at 40 or switch to a plant-based (or mainly plant-based) diet and live until 80 (which is the tremendous transformation one person made in the movie).
Second, whenever we’re trying to communicate these great, world-changing concepts to those in doubt, we should keep in mind: these heavy messages go down a lot better with a spoonful of delicious vegan soup.
Planeat is still screening across the country.
Reed’s son and web guy
 It takes something like 13 pounds of grain to get 1 pound of meat.
 Heart disease patients put on a plant-based diets saw incredible improvements.
 Rats that had been exposed to cancer-causing agents saw major cancer growth when on animal-based diets and no cancer growth on plant-based diets.